The Next Generation Chefs Campaign

Summa Experience

We have produced the videos of the #NextGenerationSumma campaign. Summa is a brand specializing in kitchenware for the hotel and catering sector, and with this campaign they wanted to support the young Spanish chefs who work hard to make their own path in the gastronomy sector.

The protagonists of the campaign are 6 chefs from different Spanish cities (Barcelona, Madrid, San Sebastian, Seville, Javea and Cartagena) who have opened the doors of their restaurants and have prepared a dish for us with the new Summa dinnerware collection.
For the campaign we have produced 6 pieces, one for each chef, and a trailer of the collection. We have also made adaptations to vertical formats for the different channels of diffusion.


Agency: Talent Bcn
Director: Vicenç Asensio
Production: Núria Jordà, Marta Puigsegur
Assistant cameraman: Cesc Abad
Editors: Vicenç Asensio, Hector Prado
Graphics: Hector Prado